What We Offer
- Comprehensive digital marketing strategy
- Full breakdown of recommendations and options
- One-off set-up or on-going campaigns
- SEO analysis
- Consultation service
- Cost-effective, targeted solutions
Digital marketing is the crux of any online business, and often a significant source of sales leads or footfall for ‘bricks and mortar’ businesses. Comprising a variety of channels, including email marketing, search engine optimisation (SEO), pay-per-click advertising(AdWords), social media management and display network/banner advertising, digital marketing is a highly focused tool that can be used to generate real sales leads and give you an affordable return on investment (ROI).
By correctly setting up campaigns in Google Analytics, all your digital marketing activity can be tracked online. Visitor behaviour can be analysed, and you can effectively gauge how well each campaign and medium is performing by looking at conversion rates (the proportion of visitors who become customers), engagement rates (how long they spend on the site and how many pages they look at) and any other performance metrics that are relevant to your business.
You don’t need to, and in many cases shouldn’t, carry out campaigns in every digital marketing channel however. One of the key ingredients of a successful digital marketing campaign is to analyse your requirements and plan out the campaign in advance, with some pre-emptive testing if required. Not all businesses will benefit from PPC advertising, and if you have a limited budget it’s usually much better to focus solely on the channels that you know are most cost-effective for your business – you can then come back and look at other channels as and when your budget allows it.
At the core of any good digital marketing campaign is a good website, one that is easy to navigate, filled with relevant and interesting content, and that has a proven track-record of converting visitors into enquiries. If your website isn’t up to the job, consider overhauling it before you embark on your digital marketing campaign, as in the long run you will find it more cost-effective.