Search engine optimisation (SEO) can be used to make your website show up higher in search engine results pages (SERPs). By appearing higher in the SERPs you will find your website traffic increases and, so long as you are optimised for the correct keywords, your sales and/or enquiries will increase too. The trouble is, everyone wants to appear higher in the SERPs but there are only so many top places for each keyword. That’s why it’s so important to get your SEO right, as the competition for popular keywords can be intense, and only by out-performing your competitors will you get the best results.

how does seo work?

Broadly speaking, there are two kinds of SEO, on-page SEO and off-page SEO. On-page SEO primarily deals with the content of your website and how it is presented to Google. The first step is to ensure that you are laying out your website correctly from a technical point of view – using relevant heading tags, meta descriptions, image alt-tags etc. Once this is set up, you need to ensure that your text, image and video content is high quality, relevant, and that you have enough of it.

Off-page SEO on the other hand is all about link-building. It can be a slow process, but building relationships with other website owners can be a great way to generate links to your website – these will be seen by Google as recommendations, and each high quality link will contribute your overall SEO profile.