Your website is one of the best marketing tools available and one of the first contact points that a potential customer will have with you. Someone visiting your site will make a judgement within seconds when clicking on to your page, so it’s important you are grabbing – and keeping – their attention from the very start. A website should reflect exactly who you are, what you do and what you offer as this is the place you’ll start to really attract your customers. When it comes to building a site, it can be easy to lose focus on some of the most important aspects – you get so caught up in making it visually attractive that you overlook the core elements needed . If your website isn’t performing as well as you would hope then it’s time to take a step back and analyse. Here are five things your website might be missing.
A call to action
Driving traffic to your site is hard, but what’s harder is keeping them there – this is where a strong call to action is needed. This is an element of your website that acts as a sign post to let users know what to do next. Without it, your potential customers won’t know whether the next steps are to enquire about a service, purchase a product or sign up for a newsletter. This will most likely then result in them leaving the site. So ultimately, it is a way to make clear which action your customers should take next. You most likely come across calls to action every single day. They can be as simple as “sign up today”, “download now” or “call us today”. In some cases, you can use multiple calls to action; this is used when there is more than one desired action for your customer to take.
A blog is more important than ever for your business – so if your site doesn’t have one , then it’s time to start writing. Over years blogs have evolved into so much more and are now used to help businesses grow and expand their reach. They are great for educating and engaging your audience as well as acting as a huge SEO boost. Blogs impact your audience massively, in fact 80% of internet users interact with both social sites and blogs. This is because they can be used to start direct conversations and allow your audience to leave their feedback and thoughts. It also shows that you not only have a strong knowledge within your industry, but you also care about spreading useful information for others to read and learn. Blogging is also a way to build credibility by posting useful content that shows your audience and customers you are a trusted source. Not only is it beneficial for your audience, but the more you blog, the more content the search engines have to crawl and index – remember, you are always trying to impress the search engines.
An About Us page
Possibly one of the most important aspects of your website is the ‘About Us’ page. This is a great way to introduce your business to your potential customers. The chances are that when someone visits your site for the first time they won’t know much about you; this is where an ‘About Us’ page is key. It allows you to show people who you are and who is behind the business. Just like blogging, it also helps to build credibility and trust between you and your customers – it presents you as a legitimate company who stands behind what you promise. An ‘About Us’ page can include things like a meet the team section, details about the company’s story and possibly even a timeline of the business’ history – it’s good to humanize your brand and add your own personal touch to it.
Not only is an ‘About Us’ page crucial, but your homepage – front and centre – also needs to include a clear description of what you do. Yes, people want to know who you are and the team behind the business but they also need to know what exactly you do or offer. This ensures your visitors are in no doubt about whether or not they have arrived at the right place.
Mobile friendly capabilities
It’s 2021. Everyone has a mobile phone which means your website needs to be responsive . Anyone viewing your website on their phone needs to be able to read your web pages with ease, click links without zooming in and navigate your site on a smaller screen. Mobile website optimisation will boost engagement and improve your users experience; this will then result in people staying on your site for longer due to it being easy to use. I am sure you can think back to times you have left a site simply because you can’t view it on your phone – we have all felt that frustration.
A Contact Us page
A ‘Contact Us’ page is such a simple yet effective feature on your website and much more important than you may think. It’s a place for customers to find all the information that they need to get in touch. It should include things like a phone number, an email address and – if applicable – a map of how to get to you. Not only does it allow customers to get in touch but also shows them that you are well organised and have invested time in ensuring they are able to contact you if needed. It is no good if someone is really interested in your product or services but can’t get in touch to progress any further.
A ‘Contact Us’ page has multiple purposes; some customers may use this page to voice their concerns which then turns a contact page into a vital customer service tool. Or on the other hand, it allows investors or advertisers to get in touch with you – this is extremely important for success so ensuring they can get in touch is vital.
Above are five things your website might be missing. Sometimes all it takes is to go back, analyse and check for any gaps . It can be as simple as adding in a blog or ensuring your contact page is noticeable to help drive more traffic to your site and keep you on top.
Here at Worcester Web Studio, we have extensive expertise and knowledge in website development and marketing solutions. . Contact our expert team today on 01905 347400 or email us at email@example.com to discuss how we can help you!